This figurative expression is a little morbid - its origin lies in the fact that a cat, thrown from the roof and dies while lending, bounces a last, regardless of its dead state. If you are far away and only see this movement, you can imagine that as a normal movement of a live cat.

This expression is widely known in the business world - not the one we make. The meaning of is that a dying business can have a good shot - it will not change its fortunes. To thrive, every business must maintain most of its operation in good health. Healthy means: using the right people, using the right motivation methods, targeting the right customers and offering the right products at the right price.

When a business is profitable but its profit dynamics is flat or down, a dead cat is around. Profit means only the bounce ...